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Our team

Experienced. Passionate. Car Lovers.

William Betteridge
Founder, CEO

Former Head of Operations at Cruise, GM’s self-driving car unit. Held leadership roles at Uber, Instacart, and TikTok. Brings deep expertise in scaling operations, launching complex products, and leading teams at high-growth companies.

Stephen Bates, FSA
Founder, Chief Risk Officer

Fellow of Society of Actuaries.  Over 15 years of insurance pricing expertise at firms such as SCOR and Oliver Wyman.  Brings a rare mix of technical depth and commercial strategy to drive smart growth, pricing, and long-term financial sustainability.

Dan Robbins
Head of Brand

Led marketing and investor relations at Fox Factory for over a decade. Built a trusted premium brand with global reach. Brings deep experience in brand strategy, storytelling, and customer engagement across enthusiast and performance-driven markets.