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Do the right thing

At Fair, we’re committed to putting drivers first. That means delivering transparent, reliable, and straightforward vehicle protection you can trust. No hidden fees, no surprises—just coverage that works for you.

We’ve built a smarter, simpler way to protect your car. From fast claims processing to pre-negotiated discounts at thousands of repair shops nationwide, everything we do is designed to add value from day one.Fair isn’t just a name; it’s how we do business. We’re here to make car ownership easier, so you can focus on the road ahead with confidence.

Fair isn’t just a name; it’s how we do business. We’re here to make car ownership easier, so you can focus on the road ahead with confidence.

William Betteridge
Founder and CEO at Fair

About us

We started Fair to fix what’s broken in the auto protection world — with a mission rooted in trust, transparency, and doing right by drivers. Because warranties shouldn’t feel like a gamble. We believe protection should be clear, honest, and actually helpful.

Do the right thing

Lead with integrity. Own your impact. Treat people right — always. Even when it’s hard, we take the high road and do what’s fair, not just what’s easy.

Be an Owner

Take initiative, think long-term, and deliver with care. We act like owners — because great things happen when we treat the mission like it’s ours.

What If

Ask better questions. Challenge the norm. Innovation starts when we stay curious, stay bold, and build what others haven’t even thought of yet.

Built for scale. Backed by belief.

Fair is proudly backed by forward-thinking venture capital firms who share our mission to reinvent protection for the modern driver. Their support fuels our bold vision, enabling us to grow faster, move smarter, and deliver real value to the people who matter most — our customers.